Duration :

One Year

Eligibility :

Graduate / Final Year Students of Graduation

Program Objectives :

  • Learn proven, time tested practical selling processes and techniques.
  • Build and sustain a profitable, long-lasting, trust-based relationships with clients
  • Customized your communication style as per buyer/Clients
  • Win win Negotiation skills
  •  Effective approach to sales calls and presentations
  •  Confidence to create and channelize Sales situation in your favour.
  •  Cost Effective Marketing / Sales Promotion Campaigns.

Knowledge & Skill Dissemination through

  • Class Room Training
  • Case Studies
  • Role Plays
  • Industry orientation by senior corporate Executives
  • Project work/ Internship

Course Structure :

Module 1

Introduction to Corporate World

Module 2

Principles of Management

Module 3

Principles of  Marketing Management

Module 4

Advertising , Consumer Behavior & Market Research

Module 5

Sales Management

Module 6

Buying and Selling Process

Module 7

Managing Channels/ Modern Trade/ Key accounts/ Institutional and Government Buyers

Module 8

Cost Effective Marketing with emphasis on Digital Marketing

Module 9

Effective Selling Styles

Module 10

Analytical and Negotiation Skills

Module 11

Roles & Responsibilities of Sales Personnel

Module 12

Business Communication and Sales Administration

Module 13

Organizational Interfaces/ Conflict Management

Module 14

Project Work