- PG Diploma in Sales and Marketing Management
Duration :
One Year
Eligibility :
Graduate / Final Year Students of Graduation
Program Objectives :
- Learn proven, time tested practical selling processes and techniques.
- Build and sustain a profitable, long-lasting, trust-based relationships with clients
- Customized your communication style as per buyer/Clients
- Win win Negotiation skills
- Effective approach to sales calls and presentations
- Confidence to create and channelize Sales situation in your favour.
- Cost Effective Marketing / Sales Promotion Campaigns.
Knowledge & Skill Dissemination through
- Class Room Training
- Case Studies
- Role Plays
- Industry orientation by senior corporate Executives
- Project work/ Internship
Course Structure :
Module 1 | Introduction to Corporate World |
Module 2 | Principles of Management |
Module 3 | Principles of Marketing Management |
Module 4 | Advertising , Consumer Behavior & Market Research |
Module 5 | Sales Management |
Module 6 | Buying and Selling Process |
Module 7 | Managing Channels/ Modern Trade/ Key accounts/ Institutional and Government Buyers |
Module 8 | Cost Effective Marketing with emphasis on Digital Marketing |
Module 9 | Effective Selling Styles |
Module 10 | Analytical and Negotiation Skills |
Module 11 | Roles & Responsibilities of Sales Personnel |
Module 12 | Business Communication and Sales Administration |
Module 13 | Organizational Interfaces/ Conflict Management |
Module 14 | Project Work |
- PG Diploma in Sales and Marketing Management